About us

Upptäkke is a company based in Visby on Gotland. The company was started with a desire to improve the conditions in the hospitality industry and with digital services and products make more people open their eyes to all the beautiful and wonderful Sweden has to offer in the outdoors.

The team

Robert Lundberg

CEO, Co-founder

Robert is a co-founder of Upptäkke with a background in digital product development as a UX designer for 15+ years.

Fredrik Broman

Head of Sales

Fredrik works with business development and sales at Upptäkke with extensive experience from the hospitality industry.

Anders Bonnevier

CTO, Co-founder

Anders is co-founder of Upptäkke and CTO, with 15+ years of experience from product development in the toy industry.

Fredrik Thomsson

Utvecklare

Fredrik is a full-stack developer who works at Upptäkke with AI and services for hosting and guest experiences.

Our History

Upptäkke was started from an idea to make it easier for people to get the most out of Sweden's beautiful nature - while we want it to happen in a sustainable way.

It was the starting point that inspired us to create a solution that promotes the rental of activity and outdoor equipment and helps more people discover Swedish nature without having to buy expensive gadgets that require unnecessary storage space.

Today, Upptäkke helps hotel and accommodation facilities with services linked to hospitality and sustainable experiences.

Since 2022, Upptäkke is a member of Science Park Gotland's incubator and implements the Summit program. Read more about SPG and their operations .

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